Hello

Art & Sound reflects how I see the world.

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I’ve always believed the most powerful ideas work the way beautiful art and music do, they connect emotionally, feel intentional, and endure timelessly. That belief shapes how I approach strategy, creativity and growth, particularly in regional communities where authenticity matters.

I’ve spent over 30 years working at both the big and small ends of brand and business growth , from leading global brand strategy and creative platforms, to working closely with founder-led and regional businesses navigating change.

My career has taken me across London, New York, Seoul, Kuala Lumpur and Sydney, partnering with brands across FMCG, luxury, retail, health, technology and financial services. I’ve led brand positioning, growth strategy and creative execution across global, regional and local markets, always grounded in commercial outcomes.
 

After years working internationally, I returned home to Albury Wodonga with a clear ambition: to apply that experience where it can make a real difference. Regional Australia holds immense potential, and with the right clarity and creativity, regional brands can compete, grow and lead well beyond their postcode.
 

Art & Sound is the distillation of that belief.

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