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Thank you for reading about me, I find it a little hard writing about myself. I've lived at the big end and the small end of advertising life, and everything in between over the last 30 years. From running big global brands and a Formula 1 Racing team sponsorship across 186 countries to inheriting and turning around a start up that blew 22 million pounds of cash when I got my hands on it. I've done the global thing; filled 3 passports, picked up another citizenship and a few accents that I had to shake off; from London to New York to Seoul to Kuala Lumpur to Sydney.

Well I've come home. With a big ambition to give back to a place I grew up in, Albury Wodonga, New South Wales. Australia. It's a small, beautiful place with a big heart and I'm on a mission to help local retailers and brands be powerful and grow, here in the region.
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What I do

I am a full service Strategist and Creative Director by trade with a focus on Brand Strategy, Retail Strategy and Creative. I've worked across all categories; Liquor, Pharma, Health and Wellbeing, Luxury, FMCG, QSR, Auto, Telco, Consumer Electronics. I've managed the partnerships of many of the world's leading brands on a global, regional and local scale, driving revenue growth with a focus on leveraging data and insight to build back sustainable value.

Let's be simple. I can build your brand, launch your brand and help your brand grow online and in-store seamlessly. Or I can create for you, the most powerful and compelling creative idea that will work hard across all your channels, and watch your business fly beyond your expectation.

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